Foodie Compass
Foodie Compass is your ultimate guide to discovering and saving must-try restaurants. Easily explore local spots or switch to any location, and save your favorites for future dining adventures. With full access to menus and reviews right in the app, there’s no need to search around—everything you need is at your fingertips!
Team
Myself: UX/UI Designer
Problem
Olivia faces frustration when she can't easily retrieve saved restaurant videos from TikTok or Instagram. She seeks a dedicated app to efficiently save and organize these locations, eliminating reliance on social media platforms.
Tools
Design Process
Understanding the users
I designed a targeted survey to gain a clearer understanding of our potential users for this app. Once the survey results were in, I conducted user interviews to dive deeper into their frustrations and pain points, allowing me to uncover valuable insights for a more user-centered design.
Affinity Map
Persona
Through extensive user interviews, I uncovered key patterns and insights that shaped the development of our persona, Olivia. She represents the core characteristics, needs, and goals of our target audience, serving as a guiding reference to ensure our design decisions remain user-centered throughout the project.
Competitive Analysis
I conducted a competitive analysis of food apps to identify best practices and gaps in the market. These insights shaped our design approach, helping us enhance user experience and stay ahead of industry trends while addressing key user needs.
Sitemap
The Foodie Compass site map is designed to provide users with a clear and intuitive guide to explore the application. It outlines the key sections, including recommendations, saved locations, and users profile. Users can easily navigate to popular food categories, discover hidden gems in their area, and stay up-to-date with the latest culinary trends. The site map ensures a seamless experience, helping food enthusiasts find exactly what they’re craving with minimal effort.
User Flow
The Foodie Compass user flow is crafted to provide a seamless, engaging experience for users looking to expand their culinary options or revisit their favorite spots. Whether users want to quickly add new restaurants to their list or access saved ones for future reference, the process is intuitive and efficient. The flow ensures that every interaction, from discovering new dining options to managing saved favorites, is straightforward and user-friendly. This design prioritizes both exploration and convenience, allowing users to effortlessly build and revisit their personalized dining experiences.
Low-Fidelity
